According to the American Society for Aesthetic Plastic Surgery, BOTOX® procedures in the 19 to 34 year old demographic have doubled in the past decade. Preventive care for wrinkles, sagging skin, and discoloration is on the rise for this younger generation, who seem to understand that being proactive in the beginning stages of aging can greatly benefit them.
BOTOX® can be considered preventive because it decreases the stress on the skin caused by continual contraction of the underlying muscles. Repeated folding of the skin into wrinkles leads to dermal atrophy and breakdown of the structural integrity of the dermis, especially when combined with sun damage (UV light). In other words, wrinkles form in facial areas where we consistently use the underlying muscles.